Retail Branding for a Luxury Wellness & Bath Fittings Brand

Oyster Bath Concepts Pvt Ltd. has been at the forefront of bathroom innovation, since 2003. With their avant-garde and functional designs, the brand continues to evolve new and varied collections of wellness & bath fittings that appeal to the sensibilities of today’s designer age. The company's credo of 'a product for everyone' has resulted in an impressive portfolio of bath products & accessories.

Problem Statement

The brand was looking for a 360-degree branding agency for retail visibility in most posh retail dealers across the country.

Approach

1. Assigning team for recce and route map to visit.

2. Training of the field team to capture detailed recce report in consultation with dealer and marketing manager.

3. Daily reporting of the recce, Installation of the GSB boards.

4. Bespoke design creation & rework if needed. Getting it approved by the marketing manager before installation.

5. Coordinating with zonal managers & team leads to sort address and other retailer’s concerns.

6. Subletting regional vendor partners to cover the activity within the TAT assigned by the client.

7. Effective coordination of the entire activity between client, regional sales team, retailers, regional vendors partners and sub-partners.

8. On-time reporting to the client in prescribed format.

9. Sharing glimpse photographs of the daily execution over email & region-wise what’s app group.

Outcome

1. Installation of the ACP signage.

2. Precise coordination of the entire activity.

3. Increased brand visibility and awareness.

4. 100% TAT adherence for Installation & Reporting.

5. Increased brand visibility, service sale & customer/dealers awareness about the brand.