Problem Statement
The key objective of this activity was to increase the visibility of Ray-ban eyewear in premium optical retails. They wanted to appoint an agency that can assist in bespoke retail branding across the country.
Approach
1. Identifying & aligning stores to regional vendor partners for smooth operations.
2. Comprehensive training of the field team to capture recce report along with relevant & mandatory visual proofs, like long & close shot photographs.
3. Suggesting bespoke artwork/creative according to brand guidelines and then prepared for adaptation of the approved artworks basis recce done in the field.
4. Coordinating with zonal managers & team leads to sort address and other retailer’s concerns.
5. Effective coordination of the entire activity between client, regional sales team, retailers, regional vendors partners and sub-partners
6. Enabling effective coordination of the complete deployment activity between the required stakeholders.
7. Creating and sharing reports as per the agreed reporting calendar.
8. Real-time access to pictures of the deployment in the field through email and official WhatsApp groups.
Outcome
1. Customised branding across different stores.
2. Precise coordination of the entire activity.
3. Increased brand visibility and awareness.
4. 100% TAT adherence for Installation & Reporting.
5. Uniform visibility across all outlets and 100% adherence to brand guidelines.
