GSB Installation for a Global TIre Giant

Goodyear’s presence in India is over 90 years old, with two plants, one each in Ballabgarh and Aurangabad. In the passenger car segment, Goodyear India supplies tyres to many of the leading Original Equipment Manufacturers. Goodyear India has also been a pioneer in introducing tubeless radial tyres in this segment. In the farm segment, in India, Goodyear tyres are supplied to all the major tractor companies. In 2010/11, Goodyear India was awarded the Superbrand status.

Problem Statement

With a sole objective to increase brand visibility, Goodyear wanted mass GSB installation across 90+ locations spread over the East region.

Approach

1. Target assigning and making route map for the recce team to visit.

2. Training of the field vendors and sub-vendors to capture detailed recce report with long shot outdoor and in-door photographs of the outlet.

3. Daily reporting of the recce, Installation of the GSB boards.

4. Coordinating with zonal managers & team leads to sort address and other retailer’s concerns.

5. Subletting regional vendor partners to cover the activity within the TAT assigned by the client.

6. Effective coordination of the entire activity between client, regional sales team, retailers, regional vendors partners and sub-partners On-time reporting to the client in prescribed format.

7. Sharing glimpse photographs of the daily execution over email & region-wise what’s app group.

Outcome

1. Installation of the branding elements.

2. Precise coordination of the entire activity.

3. 100% TAT adherence for Installation & Reporting.

4. Increased brand visibility, service sale & customer/dealers awareness about the brand.